1.1.4 The Role of Business Enterprise 2 Flashcards
1
Q
Value Added
A
The difference between the
selling price and the cost of bought-in goods and services (the difference that creates the possibility of profit)
2
Q
Unique Selling Point
A
An original feature
of a product that rivals aren’t offering
3
Q
Branding
A
Giving a product or service
‘personality’, with a name and logo that makes it stand out.
