1.1.4 PED Flashcards
Price elasticity of demand
The responsiveness of demand to a change in price
PED equation
PED = %change in quantity demanded/%change in price
Price elastic/elastic demand (PED>1)
When a change in price results in a greater change in the quantity demanded
Perfectly elastic demand (PED = infinity)
An increase in price results in no demand
Price inelastic/inelastic demand (PED<1)
When a change in price results in a proportionately smaller change in quantity demanded
Perfectly inelastic demand (PED = 0)
A change in price results in no change in quantity demanded
Unitary elastic demand (PED = -1)
When a change in price is equal to the change in quantity demanded
Factors that affect PED
- Availability of substitute
- Degree of necessity
- Percentage/proportion of income spent on good or service
- Time
- Habits