1.12. The Marketing Mix

Question 1

Marketing mix

Answer 1

• a set of variables that that marketers change to fit a product to the needs of the target market
• equires:
  product
  price
  place
  people
  promotion
  process
  physical evidence

Question 2

The promotional mix

Answer 2

• activities marketers use to promote a product

such as: avertising
“oglašavanje”

            sales promotion
             "unapređivanje prodaje"

            personal selling
              "osobna prodaja"

            public relations(PR)
              "odnosi s javnošću"

Question 3

Brand awareness

Answer 3

• the extent to which potencial customers recognize and know about the product

Question 4

Brand loyalty

Answer 4

• when custumers consistently buy the same product over time

Question 5

Marketing budget

Answer 5

• the amount of money a company aims to invest in the marketing of its product and services

Question 6

Sponsorship

Answer 6

• when a company provides support for an event or an organization in exchange for advertising space or of improving the company’s public image

Question 7

Customer support

Answer 7

• assisting customer in installing the product, using it correctly

Question 8

Communicational channels

Answer 8

• different types of media through which a producer can reach the target market