1.11. Marketing

Question 1

Market research

Answer 1

• identifying the target market
• determining whaw kinds of products are custumers most likely to buy

Question 2

Market segmentation

Answer 2

• dividing the market into distinct group of buyers

Question 3

Target market

Answer 3

• the market that producers wants to sell to

Question 4

Niche marketing

Answer 4

• aiming the product for a small market that has very specific needs

Question 5

Marketing mix

Answer 5

• a set of variables that marketers change to fit a product to the needs of the target market

Question 6

Distribution channel

Answer 6

• the route the product travels from the manufacturer to consumer

Question 7

Positioning strategy

Answer 7

• the plan that producer follows to create an image for its brand in the eyes of the target market