1.1.2 Explanation for conformity Flashcards
What are the 2 explanations for conformity?
Informative social influence and normative social influence.
Explain informative social influence.
Usually occurs when the individual is unsure and lacks knowledge about a situation (which is usually new) and so looks to the group for guidance, It can also occur when there is a crisis situation. This type of conformity usually includes internalisation.
Explain normative social influence.
Usually occurs when the individual is uncertain about their beliefs and looks to the group, who may be better informed, It also occurs because the individual wants to fit in with the group and not be rejected by them. This type of conformity usually includes compliance .
What are the 2 research which supports conformity?
Lucas et al (2006) and Asch (1951)
What were the findings of Lucas et al (2006)?
Participants conformed more when the maths problems were difficult compared to when maths problems were considered easier due to students being unsure as to the answer and not wanting to appear wrong.
What were the findings of Asc (1951)?
Participants claimed they gave the wrong answer, even when they knew it was wrong as they felt self-conscious and did not want to go against the group and gain disapproval.
What is 1 issue with these explanations?
It is often difficult to establish if it is Informational or Normative Social Influence within research studies as well as in real life: This shows it is difficult to separate the two and that both processes work together in most real-world situations.
