#11-20 Flashcards
How do speaker, audience and message have their own OODA Loops?
Speakers have a decision cycle. They must observe their audience and discern its attitudes, orient to the situation, decide what to say or do, and act on it. Audiences observe and orient to a speaker and his message, they decide how they’ll respond to the message, and they act on that decision. Our messages can leave us and take on a life of their own.
How can we use personas to respond to and redirect emotions?
- Put ourselves in their shoes - discern their emotions, motivations, values, and needs
- Ask yourself which persons would best make your audience feel what you want them to feel
What does it mean that to persuade me we must direct the play in an audience’s mind? How do personas help us do that?
A persona is a different character. And when we play into that character, directing all of its actions, feelings, and thoughts, we direct the play in an audience’s mind.
Why must we say just enough, rather than prattling. What is the danger in prattling? How can it lead to a PR crisis?
In most cases, the verbose defense we mount prompts the opposite. When we respond in defensive wordiness, we’re responding in fragility. We’re resorting to a subtle form of domination, too. We’re seeking to overwhelm our audience with words, not serve them with love and truth.
What is gestalt change? How can we use it to give our messages deeper meanings, especially when dealing with a PR crisis?
Gestalt effect refers to big-picture mental patterns for organizing little-picture information “the whole is greater than the sum of its parts”
What is time preference? Explain the economic time preference of the “upper class,” “middle class” and “lower class.”
How much future is in view when people make decisions. Lower class people please immediate desires at the expense of long term benefits. Middle class people meet their needs but don’t build wealth that compounds. So they maintain without growing in wealth. Upper class people buy assets, something that puts money in your pocket. As a result over time they continue to gain wealth.
Explain what brain science teaches us about a woman’s thought patterns as she progresses through her life stages.
She has a picture of her model life and many of her decisions are influenced by this picture.
Explain what brain science teaches us about a man’s thought patterns as he progresses through his life stages.
A man pursues specific things, pleasures, honors signs that define worth or greatness.
What is the essential formula that explains the sources of an autocratic leader’s power?
Warden’s Rings show us where the power of leaders comes from
What are the 5 rings that make up Warden’s Rings? How can we use them to understand how an organization or state works?
- Fielded military 2. Population 3. Infrastructure 4. System essentials 5. Leadership. By applying this model to an organization or government, we can find what the system relies on
