11 Flashcards by Unknown Unknown

Q

supportive environment

A

支持性环境

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Q

office block

A

办公大楼

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Q

for good

A

长期，永远

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Q

turnover

A

营业额

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Q

complement

A

补足，使完美

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Q

marketing mix

A

营销策略组合

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Q

distribution channel

A

分销渠道

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Q

sales promotion

A

促销

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Q

payment term

A

付款方式

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Q

after-sale service

A

售后服务

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Q

core benefit

A

核心利益（核心产品)

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Q

additional guarantee

A

附加保障

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Q

tangible goods

A

有形产品

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Q

real product

A

实际产品（形式产品）

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Q

enhanced product

A

附加产品

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Q

market penetration

A

市场渗透定价策略

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Q

market skimming

A

市场撇脂定价策略

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Q

product line

A

产品线

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Q

full cost pricing

A

全成本定价法

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Q

geographic pricing

A

地理定价法

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Q

contribution pricing

A

差异定价法

Q

tendering

A

投标

Q

direct marketing

A

直销

Q

personal selling

A

个人销售

Q

public relation

A

公共关系

Q

consumer product

A

消费品

Q

industrial product

A

工业产品

Q

marketing communication mix

A

营销沟通组合

Q

sponsorship

A

赞助

Q

press release

A

新闻发布会

Q

go back on

A

收回，后悔

Q

gauge

A

估计，计算

Q

sharpen

A

提高

Q

workshop

A

研讨会

Q

prognosis

A

预言

Q

impulse

A

冲动

Q

scope

A

范围，领域

Q

coarse

A

粗糙的

Q

barter

A

物品交换

Q

be accountable for

A

对……负有责任的

Q

boil down to

A

归结为

Q

denial

A

否认

Q

symptom

A

症状

Q

compact

A

小型的

Q

elaborate

A

复杂的

Q

bottom-line

A

基本的

Q

destruction

A

破坏

Q

virtually

A

事实上

Q

scatter

A

撒，播撒

Q

sidewalk

A

人行道