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Question 1

Keywords and search terms

Answer 1

Are words and phrases relevant
to your product
▶ Keywords are relevant terms to describe
your product
▶ Search terms are what customers enter in the
search bar when they’re shopping. This is what
they will use to find your product

Question 2

LTL

Answer 2

: Less than Truckload
▶ Shipping term (typically for palletized product)
for how much space a shipping container takes
up if less than a full container
▶ For example: if you ship 4 pallets, this does not
fill the container to capacity - this is LTL
* So as not to ship a near-empty container,
they will fill the container with other people’s
shipments too
▶ More expensive than FTL (full truckload)
▶ When you’re starting out, your shipments
probably won’t fill a whole container

Question 3

Landed cost

Answer 3

The total cost to make and transport your
product from the factory to the Amazon
warehouse (or end destination)
▶ Landed cost includes manufacturing costs,
shipping/freight costs, freight forwarder fees,
packaging costs, customs, taxes, etc.
▶ Essentially, all of the costs that went into getting
your product to its final destination - this is much
more than just the cost to manufacture

Question 4

MAP

Answer 4

Minimum Advertised Price
▶ Retailers cannot advertise a brand’s product
below a certain set price - the MAP
▶ Retailers CAN sell below MAP - they just can’t
advertise that they are
* This is why sometimes you see “add to cart to
see price” when shopping online

Question 5

Listings

Answer 5

Your product page (or brochure) on Amazon
▶ Your product page serves as your advertisement
▶ Listings include all the information you can enter
to describe your product to your customer:
* Product title
* Product descriptions
* Product photos
* Product videos

Question 6

MOQ

Answer 6

Minimum Order Quantity
▶ This is the minimum quantity a factory will
produce in one order
▶ Not always firm - you may be able
to negotiate lower
* i.e. MOQ of 1k units to 500 units
▶ MOQs are often lower outside of the US
and higher within the US

Question 7

MSRP

Answer 7

Manufacturer Suggested
Retail Price
▶ Often used as a marketing tool
▶ i.e. set your MSRP to $20 on Amazon then sell
for $15 so that customers think they are getting
a 25% discount