10.2

Question 1

What is the product policy?

Answer 1

The product policy is the first component of the marketing function.

Question 2

What are the types of products?

Answer 2

1) Industrial goods
2) Consumer goods
3) Shopping goods
4) Specialty goods
5) Services

Question 3

What are the steps a business should follow in the product design process?

Answer 3

1) Generate a new idea
2) Screen and evaluate the idea
3) Testing and developing the concept
4) Business analysis
5) Market testing
6) Technical implementation

Question 4

What is the purpose of packaging?

Answer 4

1) Protect the product from any harm
2) Promote the marketing of a product
3) Prevent a product from getting spoilt
4) Prevent tampering or theft of a product