10.1

Question 1

What is the meaning of marketing?

Answer 1

Marketing refers to activities of company undertakers to promote the buying or selling of a product or service.

Question 2

What is the role of the marketing function?

Answer 2

The role of the marketing function includes identifying the needs of customers and determining the value they place on getting these needs satisfied.

Question 3

What are the marketing activities?

Answer 3

Marketing activities include storage, transport, financing, risk bearing, and buying and selling.