10 Steps of the Selling System Flashcards
What are the 3 acts of the 10 step selling system?
Act 1: Set the Stage (steps 1 and 2)
Act 2: Solve the Problem (steps 3-7)
Act 3: Solidify the Sale (steps 8-10)
Act 1 is?
Set the Stage (steps 1 and 2)
Act 2 is?
Solve the Problem (steps 3-7)
Act 3 is?
Solidify the Sale (steps 8-10)
Act 1: Set the Stage (steps 1-2)
- Entry
- Warm up
Act 2: Solve the Problem (steps 3-7)
- Inspection
- Testimonials
- Company Story
- Upgrade
- Product Demonstration
Act 3: Solidify the Sale (steps 8-10)
- Pre-close
- Close
- Button up/ Paperwork
Step 1.
Entry
Step 2.
Warm-up
Step 3
Inspection
Step 4
Testimonials
Step 5
Company Story
Step 6
Upgrade
Step 7
Product Demonstration
Step 8
Pre-close
Step 9
Clsoe
Step 10
Button up/ Paperwork
Step 1. Entry
- Get in the door!
- When applicable: Resell the need for the appointment if you are met with resistance
Step 2. Warm-up
- Establish a blueprint/plan for the sale (by asking great questions)
- Build professional rapport
Step 3. Inspection
- Build Urgency (problem and plan)
- Have them admit the job can’t wait (problem and plan)
- Be the consultant about industry options and loose price conditioning (possibilities/pricing)
- find out exactly the scope of work they are looking to have done (permanent product, proper procedure)
Step 4. Testimonials
- build confidence in West Shore Home
- Make a company-issued appointment more like a referral
- Show why so many others have chosen our company (take risk out of buying decision)
Step 5. Company Story
- Give the customer confidence to entrust their project to West Shore Home
- Discuss our company history, structure, and in-house installers
Step 6. Upgrade
- eliminate all other options but west shore home
- price condition
- Explain why quotes can change dramatically based on what the customer chooses from a design perspective
Step 7. Product Demonstration
- Design products that “affordability aside” the customer would be happy to have in their home
- Demonstrate how our design will solve the customer’s current problem with a permanent product
Step 8. Pre-close
- Present the Price
- Set up the Sale
- Utilize postponement
- Complete the “9 steps” of the Pre-close
Step 9. Close
- Assume the sale and earn the business (solving their problem with a permanent solution)
- Utilize 1st rebuttal when applicable
- Utilize 2nd rebuttal when applicable
- Utilize “raise” methodology when applicable
Step 10. Button Up/Paperwork
- Set up for future business
- Complete contract and paperwork
- Solidfy the sale (ask button up questions)