10- Oligopoly Flashcards
Oligopoly
Few firms dominating the market.
Number of buyers and sellers?
Few firms dominating the market (high concentration ratios)
Barriers to entry?
High barriers to entry
Price setting power
Price takers- downward sloping demand curve
How to measure market concentration?
Concentration ratio
Concentration ratio
Measures the proportion of the market dominated by the largest firms.
Interdependence
- Firms in an oligopoly must be interdependent.
- Actions of one firms will affect another.
Production homogenity?
Products are differentiated
Game theory definition
The study of strategies used to make decision e.g. on prices, level of advertising, etc.
Used to analyse and evaluate actions of firms in an oligopoly.
A pay-off matrix?
A simple two firm, two-outcome model.
Prisoner’s dillema?
A model used in game theory to question whether firms might not collude- even if it appears in their best interest and vice versa.
Price strategies used in an oligopoly?
- Price wars
- Predatory pricing
- Limit pricing
- Price leadership
- Non price competition
Price wars?
When price cutting leads to retaliation and other firms cut prices, meaning the original firms wants to cut prices cutting their sales.
Predatory pricing?
Involves cutting prices below average cost of production (price below AVC).
Only a short term measure, and once firm is forced out of the market, the firm raises its prices again- almost always illegal.
Almost always illegal
Limit pricing?
Cutting prices to the point where new possible entrants or newly entered higher cost firms cannot compete.
The incumbent firm can sustain this position in the long run because it has lower costs.
May or may not be illegal depending on specific cases
Price leadership?
In some markets, the dominant firm acts to change prices and others will follow- because if others change there could be a price war- so large firm is leader.
Non-price competition?
When firm take action to compete without changing the price of their products- through advertising, loyalty cards, free gifts or similar strategies.
Pure oligopoly?
Small number of large firms control the entire market.