1. What is Strategy Flashcards
Definition of Strategy:
Strategy is the determination of the basic goals and objectives of an enterprise. and the adoption of courses of action and the allocation of resources necessary for carrying out these goals.
Goal of Strategy:
The goal of the strategy of a company is to secure competitive advantage. which secures the survival of a company.
Mission Statement:
A mission statement aims to provide employees and stakeholders with clarity about what the organization is fundamentally there to do.
Vision Statements:
A vision statement is concerned with the future the organization seeks to create.
Statement of Corporate Values:
Communicates the underlying and enduring core values that guide an organization’s strategy and define the way that the organization should operate.
Strategic Management Process:
Involves analysis (External/Internal). formulation(development/evaluation). and implementation of strategies (design/motivation/control).
Define the goal of strategy for a company and explain why it is important.
.
Differentiate between mission statements and vision statements. and provide examples of each.
Mission: what organization is fundamentally here to do. Vision: Futurethe organization seeks to create.
Explain the strategic management process and its key components.
Involves analysis (External/Internal). formulation (development/evaluation). and implementation of strategies (design/motivation/control).
Discuss the relationship between company owners and management in terms of governance.
.
Describe the TOWS Matrix and provide a hypothetical example of its application.
.
Different Levels of Strategy:
Corporate strategy. Corporate strategy identifies and defines the businesses the company should be in. business strategy sets priorities for resource allocation (how to compete). and functional strategy translates business strategy into functional strategy.(implementation)
Strategic Position:
Concerned with the impact on strategy of the external environment. the strategic capability (resources and competences). and the culture.
Definition of Strategic Choices:
Involves the options for strategy in terms of both the directions in which strategy might move and the methods by which strategy might be pursued.
Strategy in Action:
Focuses on how strategies are implemented. including the practicalities of managing. required organization structures and systems. and managing the change needed.