1: Introduction to the Business Strategy and Technology exam

Question 1

Should we describe a model before applying it?

Answer 1

A brief definition of a model is welcomed before going on to apply it in the context of the question.

Question 2

What are nine key tips for exam technique?

Answer 2

1. Answer all parts of all requirements.
2. Identify clearly which requirement is being attempted.
3. Demonstrate/apply appropriate knowledge.
4. Identify the key data and issues in scenarios.
5. Make use of any qualitative and quantitative data provided in the scenario. Spend time deciding which additional calculations are most useful. Always present any supporting numerical data analysis in table format with appropriate headings.
6. Prioritise issues in answers.
7. Use systematic analysis, reasoning and judgement, in particular of cause and effect relationships.
8. Balance the arguments not the conclusion.
9. Conclude/recommend even when not specifically required to do so.

Question 3

What are 8 key things to avoid in the exam?

Answer 3

1. Failing to practice questions using the exam software prior to attempting the Business Strategy and Technology exam.
2. Ignoring quantitative data that is provided in the question and not including any data analysis in your answers where it is implicitly or explicitly required.
3. Simply restating facts from the question without any development, often in the context of models, eg, SWOT, PESTEL, Five Forces.
4. Answering requirements in random order.
5. Throwing models randomly at a situation, especially as a result of confusing the various ideas of Porter.
6. Providing overly theoretical or detailed answers.
7. Producing messy, poorly laid out, unprofessional answers.
8. Failing to use a report or other specified format for your answer when required to do so.