1. influences in operations Flashcards
what are influences?
Influences on business operations are the internal and external factors that affect how a business produces and delivers its goods or services.
- influences can aid or impede a business being able to achieve goals/objectives
- business must respond to maintain competitive advantage and market share
list all the influences on operations
- Globalisation.
- Technology.
- Quality expectations.
- Cost-based competition.
- Government.
- Legal regulations.
- Environmental sustainability.
- CSR.
define globalisation and its characteristics
Globalisation - refers to the removal of barriers of trade between nations
Characterised by:
1. increasing integration between national economies
2. High degree of transfer of capital, labour, intellectual capital and ideas, financial resources and technology
what does globalisation do for businesses and consumers?
- provides consumers with access to wider variety of products
- provides source of market opportunities for businesses
- potential threat to businesses as businesses that apply cost leadership pricniples can undercut the market and dominate
how does globalisation affect operations?
- meet needs of global consusmers
- global production facilities
- more cost effective due to increased competition and need to cut costs
what are features of global businesses that seek to target global markets?
- Product design - meet the needs of global consumers
- Choice of location for manufacturing facilities
- Management of quality
- Logistics
- Inventory management processes
how does globalisation affect goods based businesses in operations function?
- Using manufacturing plants for the production of goods enables business to achieve economies of scale advantages
- standardising products and processes to achieve consistency in quality
how does globalisation affect service based businesses in operations function?
- Different parts of world have differen skils/qualifications or chepaer access
Call centres
apple example of globalisation influence on operations
- electronic goods designed in the United States of America, but manufactured in China and then sold globally.
- Enables them to access experts in the field at affordable prices
- enabling them to decrease expenses and maximise profits whilst still maintaining quality
mcdonalds example of globalisation influence on operations
- Senior management prioritised “One McDonalds Way” - a system to standardise common processes across the world.
- With better communication capability as result of globalisation management are looking to implement a standardised financial system across the globe. (“One McDonalds Way)
What is technology?
Technology is the design, construction and/or application of innovative devices, methods and machinery upon operations processes.
Enable people to communicate more easily and facilitate improved business processes
what are challenges with technology?
Outdated
Costly
Can malfunction and cause major expenses
what features of operational performance can technology improve
Quality
Speed
Dependability
Flexibility
Customisation
Cost
influence of technology on operations processes.
Enables them to achieve cost leadership and differentiate their products.
Technology applied and integrated with range of processes that characterise the operations function in business.
Administrative level: assist with organisation, planning, decision making and control of operations processes.
Processing level: technology is used in manufacturing, logistics and distribution, quality management, inventory management, supply chain management and sourcing
tesla example of technology influence on operations
- Humans work with robots to manufacturs their cars
- Giant japanese robots move vehicles around with ease and precision
- Provides higher quality goods and decrease costs by limiting potential for human error = profit maximisation (cost leadership and profit maximisation)
what is quality and quality expectations?
breifly, how do quality expectations influence the operations process/management
expectations determine how products designed, created and delivered.
operations processes must follow standards.
what is the price quality interaction?
- Consumers expect a higher priced product to be higher quality.
- price should reflect the quality
allocate an appropriate price depending on the product.
how do quality expectations impact the input portion of operations process?
Higher quality materials, processes and resources put into the transformation processes to result in a high quality product.
how do quality expectations impact the output portion of operations process?
Post sale service with the product (warranty - demonstrates confidence in quality)
buying experience +customer service (luxury items)
what are quality expectations with goods?
- quality of deisgn (concept, innovative, materials)
- fitness for purpose (functional, easy)
- durability (reliable, maintainence)
what are quality expectations with services?
- professionalism of service provided (clean, courtesy, professional)
- reliability of service provided (efficiency, competency, qualification)
- level of customisation (unique needs)
how is tiffany and co an example of quality expectations influence on operations?
- known for high quality products and service
- source high quality diamonds (partnerships)
- replace, repair, refund at no cost (if quality not to standard)
what is cost based competition?
derived from determining break-even point and then applying strategic advanatges over competitors.
Recognises opportunity to increase price is limites hence must reduce costs to maximise profits.