1 Business Organisation & Environment Flashcards

Lern essential terms

1
Q

Which parts of a SWOT analysis analyse the past and which look at the future?

A

Past:
Strength and Weakness - Analysis of the situation the company is in

Future:
Opportunities and Threats - Analyse to make decisions for the future

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2
Q

Name 4 different type of growth stragegies suggested by Ansoff.

A

Market Penetration
Market Development
Product Development
Diversification

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3
Q

Name the 4 general business functions

A

Operations
Marketing
Finance (and accounts)
HR

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4
Q

Describe 5 steps of starting up a business following step 1: Organizing the basics.

A
Researching the market
Planning the business
Establishing legal requirements
Raising the finance
Testing the market
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