1(B) Flashcards
Business objectives
Business objectives are the goals a business intends to achieve
To make a profit
Profit is total revenue earned minus total expenses incurred
Market share
Market share is a business’s percentage of total sales within its industry.
To meet shareholder expectations
Capital gains is an increase in the value of a share, meaning an investor can sell their shares at a higher price than what they originally purchased them for.
Dividends are regular sums of money paid out to shareholders from a business’s profit.
To fulfil a market need
To fulfil a market need is when a business fills a gap in the market, which involves addressing customer needs that are currently unmet or underrepresented by other businesses in the same industry.
To fulfil a social need
To fulfil a social need is improving society and the environment through business activities.
To improve Efficiency
Efficiency is how productively a business uses its resources when producing a good or service.
To improve Effectiveness
Effectiveness is the extent to which a business achieves its stated objectives.