1/2 Exam Flashcards
What is Media?
The digital and non-digital applications used to make visual communications.
What is Materials?
The surfaces or substrates that visual communications are applied to or constructed from.
What is Methods?
The procedures to make visual communications.
What is X-height?
The height of the text (from the baseline to the cap-line).
What is a baseline?
The line that the characters sit on.
What is a cap-line?
The line that sits on top of the text; below the ascender line.
Identify and explain the types of counters?
There are two types: the open counter and closed counter. An open counter can be identified when a character has an open space (eg. u, c). A closed counter can be identified when a character has a closed space (eg. o, q, p, b, d, etc.)
What is stem?
The vertical stroke in a letter (eg. B, E).
What are ascenders?
Parts of a character that passes the ascender line (b, d, h)
What are descenders?
Parts of a character that passes the descender line (p, q, y)
What are serifs?
Little strokes at the end of characters.
What is the difference between serif fonts and sans serif fonts?
Serif fonts have serifs. Sans serif fonts don’t have serifs.
What is tracking?
The overall spacing between characters in a word.
What is kerning?
The spacing between specific characters.
What is leading?
The spacing between the lining of the text and the text itself.
What does it mean by hierarchy?
The use of different combinations of fonts to create a sense of hierarchy and importance in a text.