1/2 Exam Flashcards
What is Media?
The digital and non-digital applications used to make visual communications.
What is Materials?
The surfaces or substrates that visual communications are applied to or constructed from.
What is Methods?
The procedures to make visual communications.
What is X-height?
The height of the text (from the baseline to the cap-line).
What is a baseline?
The line that the characters sit on.
What is a cap-line?
The line that sits on top of the text; below the ascender line.
Identify and explain the types of counters?
There are two types: the open counter and closed counter. An open counter can be identified when a character has an open space (eg. u, c). A closed counter can be identified when a character has a closed space (eg. o, q, p, b, d, etc.)
What is stem?
The vertical stroke in a letter (eg. B, E).
What are ascenders?
Parts of a character that passes the ascender line (b, d, h)
What are descenders?
Parts of a character that passes the descender line (p, q, y)
What are serifs?
Little strokes at the end of characters.
What is the difference between serif fonts and sans serif fonts?
Serif fonts have serifs. Sans serif fonts don’t have serifs.
What is tracking?
The overall spacing between characters in a word.
What is kerning?
The spacing between specific characters.
What is leading?
The spacing between the lining of the text and the text itself.
What does it mean by hierarchy?
The use of different combinations of fonts to create a sense of hierarchy and importance in a text.
how to tame a horse in Minecraft
Find a Horse.
Tame the Horse.
What is colour for?
Colours is used to influence the client’s emotions and moods.
what is a form?
It’s a shape that can be edited by tone, texture or colour to give the illusion of 3D.
what is shape?
It’s a 2D and created by a closed outline. The shape can be organic or geometric, symmetrical or asymmetrical.
What are the three primary colours?
REd, bLUe, and GREIIN
What is tone?
Are shadow and highlights found in drawing and photography. It creating the illusion of depth.
What is texture?
It is the surface quality of an object.
What is line?
It’s a continuous mark made on the surface.
What can point use for?
can be used to create patterns or images, it could also be used to create tone .
What does ‘Figure’ stands for, in figure ground?
The figure can be called the positive space or can be referred to the images that are dominant in the design.
What does the ‘ground’ stands for, in figure ground?
The ground can be the negative space or the background, that’s surrounding the figure.
What are the three type of balance?
Symmetrical balance, Asymmetrical balance, and Radial balance.
What can cropping do?
Crop one part of the image allows in creating a more clear information. It can change the focus, remove unnecessary info, balance the composition.
What is hierarchy?
Hierarchy is the elements in a composition that’s order according to the importance in the work.
What is scale?
Scale is the size of an object in relation to the ground it is placed in.
What is proportion?
It’s the comparative relationship between components within a visual communication.
What is pattern?
It is the repetition of an element like point, line or shape.
What is the environmental design:
it is architectural drawings, that follows strict guidelines for the way designer layout their plan and elevations.
What are the different ways of hatching?
- cross-hatching
- contour hatching
- scrumbling
What different shadows do you need to add when rendering?
- mid-tone
- darkest
- cast shadow
What does rendering do?
Shows the form and texture of an object in the best way possible
What are visualisation drawings used for?
Drawings used to show our thinking and ideas
What does SCAMPER stand for?
substitute, combine, adapt, minimise/maximise, put to another use, erase, rearrange
How do you give a two-point perspective a more dramatic look?
Put the vanishing points closer together
What does a two-point perspective look like?
The corner faces the viewer and the two sides recede back towards vanishing points
What is the straight line connecting the two vanishing points called?
The horizon line
