1/2 Exam Flashcards

1
Q

What is Media?

A

The digital and non-digital applications used to make visual communications.

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2
Q

What is Materials?

A

The surfaces or substrates that visual communications are applied to or constructed from.

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3
Q

What is Methods?

A

The procedures to make visual communications.

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4
Q

What is X-height?

A

The height of the text (from the baseline to the cap-line).

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5
Q

What is a baseline?

A

The line that the characters sit on.

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6
Q

What is a cap-line?

A

The line that sits on top of the text; below the ascender line.

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7
Q

Identify and explain the types of counters?

A

There are two types: the open counter and closed counter. An open counter can be identified when a character has an open space (eg. u, c). A closed counter can be identified when a character has a closed space (eg. o, q, p, b, d, etc.)

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8
Q

What is stem?

A

The vertical stroke in a letter (eg. B, E).

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9
Q

What are ascenders?

A

Parts of a character that passes the ascender line (b, d, h)

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10
Q

What are descenders?

A

Parts of a character that passes the descender line (p, q, y)

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11
Q

What are serifs?

A

Little strokes at the end of characters.

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12
Q

What is the difference between serif fonts and sans serif fonts?

A

Serif fonts have serifs. Sans serif fonts don’t have serifs.

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13
Q

What is tracking?

A

The overall spacing between characters in a word.

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14
Q

What is kerning?

A

The spacing between specific characters.

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15
Q

What is leading?

A

The spacing between the lining of the text and the text itself.

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16
Q

What does it mean by hierarchy?

A

The use of different combinations of fonts to create a sense of hierarchy and importance in a text.

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17
Q

how to tame a horse in Minecraft

A

Find a Horse.

Tame the Horse.

18
Q

What is colour for?

A

Colours is used to influence the client’s emotions and moods.

19
Q

what is a form?

A

It’s a shape that can be edited by tone, texture or colour to give the illusion of 3D.

20
Q

what is shape?

A

It’s a 2D and created by a closed outline. The shape can be organic or geometric, symmetrical or asymmetrical.

21
Q

What are the three primary colours?

A

REd, bLUe, and GREIIN

22
Q

What is tone?

A

Are shadow and highlights found in drawing and photography. It creating the illusion of depth.

23
Q

What is texture?

A

It is the surface quality of an object.

24
Q

What is line?

A

It’s a continuous mark made on the surface.

25
Q

What can point use for?

A

can be used to create patterns or images, it could also be used to create tone .

26
Q

What does ‘Figure’ stands for, in figure ground?

A

The figure can be called the positive space or can be referred to the images that are dominant in the design.

27
Q

What does the ‘ground’ stands for, in figure ground?

A

The ground can be the negative space or the background, that’s surrounding the figure.

28
Q

What are the three type of balance?

A

Symmetrical balance, Asymmetrical balance, and Radial balance.

29
Q

What can cropping do?

A

Crop one part of the image allows in creating a more clear information. It can change the focus, remove unnecessary info, balance the composition.

30
Q

What is hierarchy?

A

Hierarchy is the elements in a composition that’s order according to the importance in the work.

31
Q

What is scale?

A

Scale is the size of an object in relation to the ground it is placed in.

32
Q

What is proportion?

A

It’s the comparative relationship between components within a visual communication.

33
Q

What is pattern?

A

It is the repetition of an element like point, line or shape.

34
Q

What is the environmental design:

A

it is architectural drawings, that follows strict guidelines for the way designer layout their plan and elevations.

35
Q

What are the different ways of hatching?

A
  • cross-hatching
  • contour hatching
  • scrumbling
36
Q

What different shadows do you need to add when rendering?

A
  • mid-tone
  • darkest
  • cast shadow
37
Q

What does rendering do?

A

Shows the form and texture of an object in the best way possible

38
Q

What are visualisation drawings used for?

A

Drawings used to show our thinking and ideas

39
Q

What does SCAMPER stand for?

A

substitute, combine, adapt, minimise/maximise, put to another use, erase, rearrange

40
Q

How do you give a two-point perspective a more dramatic look?

A

Put the vanishing points closer together

41
Q

What does a two-point perspective look like?

A

The corner faces the viewer and the two sides recede back towards vanishing points

42
Q

What is the straight line connecting the two vanishing points called?

A

The horizon line