1 Flashcards
It refers to the particular purpose for which something exists or becomes useful, or how
a person is fitted to meet his own or somebody else’s needs or desires
Function
3 basic functions of Communication : (Lull & Coopman, 2012)
- to provide information
- to persuade or argue and to entertain
- to honor or praise and so on
According to _____________, Communication is designed to serve three basic functions.
(Lull & Coopman,2012)
According to _____________, communication becomes so part of us that it is a passport in understanding and conveying our needs and ideas to others.
Sygaco (2018)
According to Sygaco (2018), communication becomes so part of us that it is a ___________________ and conveying our needs and ideas to others.
passport in understanding
3 Purposes of Communication
- Informative
- Persuasive
- Argumentative
main purpose is to share knowledge
Informative (Osborn and Osborn, 2000)
3 Purposes of Informative communication
a. to impart knowledge to the audience
b. to clarify information
c. to secure understanding
4 Functions of Informative Communication
- Sharing information and ideas
- Shaping audience perceptions
- Setting the agenda
- Clarifying options for actions
You wish to introduce new ideas and knowledge of a subject
Sharing information and ideas
You want to prepare listeners for future persuasive messages by revealing a situation they have not been aware of
Shaping audience perceptions
You wish to make listeners realize that a topic is important and merits their serious
Setting the agenda
You want to provide information that makes listeners aware of the positive and negative aspects so that they can make informed, intelligent decisions
Clarifying options for actions
