1 Flashcards

1
Q

Purposive Communication

A

intentional transmission of messages

• crafting messages effectively to elicit specific response (Dainton & Zelley, 2022).

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2
Q

Purposive Communication transcends

A

geographical
boundaries, cultures, and languages.

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3
Q

globalism

A

idea or advocacy, movement
minimized
- global consciousness
- singular, interconnected entity

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4
Q

Globalism celebrates?

A

shared human experiences while respecting diverse cultures.

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5
Q

globalism emphasizes

A

developing universal language/ symbols that convey messages

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6
Q

Globalization, closely related but

A

distinct from globalism

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7
Q

Globalism increase?

A

WI, ITE, P, NT

worldwide interconnectedness in trade,
economics, politics, notably technology

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8
Q

• In communication, the influence of globalization is

A

prevalent

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9
Q

advent of the internet and advances in telecommunication,

A

barriers to communication have diminished

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10
Q

Technology, nestled

A

under the ☂️ umbrella of globalization, prime driver

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11
Q

•Globalization helps

A

spread technology across borders
and platforms like social media

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12
Q

triad of purposive communication, globalism, and
globalization
presents

A

contemporary narrative of how we
communicate

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13
Q

interconnectedness is both

A

opportunity and challenge

opportunity - offers vast audiences and diverse
perspectives

challenge - demands cultural
sensitivity, adaptability

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14
Q

culture encompasses

A

societal ideas,
customs, behaviors, and norms,

societies built

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15
Q

Communication

A

information and meaning are exchanged. BRIDGE.

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16
Q

Culture profoundly influences 📸

A

communication. acts as a lens,
- shaping individuals perceive

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17
Q

Every gesture, word, and expression is filtered through

A

cultural
norms and values.

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18
Q

communication plays a pivotal role in

A

transmitting and reinforcing cultural norms.

mutual influence becomes pronounced when individuals from diverse cultural interact

19
Q

concept of culture has deep roots,

A

ancient Greek and Roman civilizations

• multifaceted entity, reflecting
shared ideas

20
Q

culture is perceived
as a

A

set of learned behaviors through continuous
interaction.

21
Q

cultures are what entity?

A

dynamic entities,
- evolving in response to internal

22
Q

Communication is

A

multifaceted process,
exchange of information, ideas, feelings

23
Q

9 fundamental elements
CSE MCD RFN

A

Context, Sender, Encoder,
Message, Channel, Decoder, Receiver, Feedback, And Noise.

24
Q

CONTEXT

A

-backdrop communication unfolds.

For instance, a chat with a close friend at a cafe will have
a different context than a formal sensation in a board
room. The context not only influences the tone of the
communication but also sets the stage for the interaction.

25
Q

SENDER

A

the core, initiates conversation.
responsibility of translating

  • known as encoding. trajectory
26
Q

MESSAGE 💕

A

essence of sender.
core content
heart of communication

ex: This can be verbal like a spoken conversation or a written letter, of
non-verbal, such as a smile or a frown.

27
Q

CHANNEL

A

medium through which message travels
- face chat, a phone call, or a television

  • impact the message is received.
28
Q

RECEIVER

A

giving feedback, valuable insights
ex: nod of agreement, a question seeking
clarification, or even a written response.

29
Q

FEEDBACK

A

two-way process, allowing for adjustments

30
Q

Noise,

A
  • realm of communication
  • distort or hinder message.

ex:, like a blaring horn while you are trying to talk, receiver’s pre-existing biases or misconceptions.

31
Q

Communication models

A

outline and describe

  • intricate dynamics of communication, helping individuals
    understand messages
32
Q

The primary aim of communication models is to

A

shed light

  • delineating elements of communication, facilitating
  • structured representation of communication flow.
  • understanding the complexities inherent in the communication
33
Q

Aristotle’s Model of Communication

A

earliest and most influential framework

  • rethoric
  • 300 BC, art of persuasion,
  • public speaking.
  • straightforward, between speaker and audience.
  • influences the audience.
34
Q

Lasswell Model (1948)

A

-Harold D. Lasswell,
- American sociologist and psychologist, linear
model of communication.
- fundamental questions
who communicates, what is communicated, through which medium, to whom, and with what effect.
- communication sciences and public relations.

35
Q

Charles Osgood’s Model (1954)

A
  • dynamic and interactive
  • dual roles
  • social nature of communication.
36
Q

Schramm Model (1954)

A
  • Wilbur Schramm’s model, influenced by Shannon and Osgood
  • shared experience
  • frames of reference
  • similar backgrounds and experiences.
37
Q

Shannon and Weaver Model (1949)

A
  • Claude Shannon and Warren Weaver,
  • via channel to a receiver.
  • balance between uncertainty and redundancy in communication.
38
Q

George Gerbner’s Model (1956)

A
  • perceptual and receptive dimensions
  • breaks down communication into stages
  • negotiation
39
Q

🚩Theodore M. Newcomb’s Model (1953)

A
  • triangular model
  • society and social relationships.
  • maintain equilibrium
40
Q

Bruce H. Wesley’s and M.S. MacLean’s Model(1957)

A
  • extension of Newcomb’s model,
  • tailored for mass media.
  • gatekeepers, intermediaries
41
Q

Shanon and weaver

A

transmission of information
noise

42
Q

globalization

A

tangible mechanism that manifest

43
Q

shannon and weaver introduced concepts of

A

noise or disturbance

44
Q

charles osgood underscores

A

dynamic and interactive nature