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Question 1

Wat is een innovation

Answer 1

A complex process involving the development of a new idea and/or ‘thing’ and its adoption and use among a community of potential users

Question 2

Wat is knowledge management

Answer 2

Creating, capturing, distributing and using organizational knowledge effectively

Question 3

Waaruit bestaat knowledge management

Answer 3

Exploration: Creating new knowledge for innovation producing new products,
services, processes
exploitation: Ensuring that knowledge that is available within a firm, it is accessed
Ambidexterity = Exploration + Exploitation

Question 4

Wat is het verschil tussen een innovation en invention

Answer 4

Invention: The creation of novel services, products and production techniques -
coming up with new ideas
Innovation: The refinement and development of an original invention
into a usable technique or product
Innovation is an invention with commercialization

Question 5

Welke 5 strategic advantages kunnen innovation je geven

Answer 5

1: Novelty in product/service
offered
2: Novelty in process
3: Complexity
4: Protection of IP
5: Timing

Question 5

Wat is Novelty in product/service
offered

Answer 5

Offering something no one else can

Question 6

Wat is novelty in process

Answer 6

Offering faster, at a lower cost, etc

Question 7

Wat is complexity

Answer 7

Offering something that others find it
difficult to master aircraft engines

Question 8

Wat is protection of IP

Answer 8

Offering something that others cannot do
unless they pay license some drugs

Question 8

Wat is timing

Answer 8

First mover advantage google or amaon

Question 9

Welke verschillende innovaties zijn er 4p’s of innovation

Answer 9

1: Product/service innovation: Development and introduction of a product that is new to the market, or small changes to an existing product or service
2: process innovation
Developing and introducing a new way of producing products
3: position innovation
Repositioning the perception of an established product or process 
4: paradigm / business model innovation:
Reframing the way we look something

Question 10

Wat zijn voorbeelden van paradigm innovation

Answer 10

Servertization: Expanding the capabilities of a company to deliver a greater experience for the end consumer
Ownership to rental: Transforming the need for ownership (Spotify, Zipcar)
Offline to online: Substitution of physical encounters with virtual ones
Mass customization and cocreation: Let people customize their own product

Question 11

Welke verschillende innovation types zijn er

Answer 11

Incremental Innovation:
Improvements on existing products/services – “do what we do but better” Same market same product
Radical Innovation:
Brand-new products, processes and services. Applying new technology to a
new market – “do something different”
New product new market
Disruptive Innovation:
Brand-new products, processes and services that threaten incumbent
producers of products, processes and services. They often disrupt the existing market
Same market New product

Question 12

Wat zijn key aspects in managing innovation

Answer 12

Degree of novelty - incremental or radical innovation?
* Platforms and families of innovations
* Discontinuous innovation - what happens when the rules of the game change?
* Level of innovation - component or architecture?
* Timing - the innovation life cycle

Question 13

Wat is een discontinuous innovation

Answer 13

New market emerges – Smartphones
* New technology emerges – Photos to digital images
* New political rules emerge – Free trade results, embargo
* Unthinkable events – 9/11, Covid-19

Question 14

Wat is een Architectural Innovation

Answer 14

Innovation of an architecture of any product that changes or
modifies the way various components of the systems relate to each other -a motor car, networked computer systems

Question 15

Wat is een Component level Innovation

Answer 15

An innovation that creates an improvement in the capabilities of the individual components in a system -more powerful processors in computers

Question 16

Waaruit bestaat de innovation life cycle

Answer 16

Stage 1: Fluid: exploration and flexibility
Stage 2: Transitional: dominant design
Stage 3: Specific: focus on cost reduce

Question 17

Wat is Roger’s Diffusion of Innovation

Answer 17

Innovators: Customers who have financial capacity, influence over their social
system and risk-takers
Early adopters: Customers with financial capacity, exhibit more opinion leadership
and discretion than innovators
Early majority: Customers with above-average social status, but they adopt
innovation after a period of time
Late majority: They are skeptical about innovations, have below-average status and
limited financial resources
Laggards: They have a limited social network and very little financial capacity
Source: Newell et al., 2020

Question 18

Wat is de Linear, Interactive en spaghetti View of Innovation

Answer 18

Lineair: Creation and developement to adoption to use
Interactive: all these interact with eachother
spaghetti: everything goes through eachother

Question 19

Waaruit bestaat Digital Innovation Management

Answer 19

Search: How can we find opportunities for innovation (crowdsourching)
Select: What are we going to do and why (idea markets)
Implement: How are we going to make it happen (prototyping)
Capture: How are we going to get the benefits from it (marketing)