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Return on Marketing > 07 - Brands > Flashcards

07 - Brands Flashcards

1
Q

Übersetzung
League (table) value

A

~ Rankingwert (zB in einer Rankingtabelle zum Markenwert)

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2
Q

Übersetzung
Purchase price allocation (PPA)

A

Kaufpreisallokation

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3
Q

Bedeutung

Purchase Price Allocation (PPA)

A

An application of goodwill accounting whereby one company (acquirer), when purchasing a second company (target), allocates the purchase price into various assets and liabilities acquired from the transaction

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Return on Marketing (8 decks)

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