01 - Introduction

Question 1

Übersetzung & Formel
Revenue

Answer 1

Umsatz, Ertrag, Einnahme
Revenue = Quantity * Price

Question 2

Übersetzung
Brand equity

Answer 2

Markenwert

Question 3

Bedeutung
Brand equity

Answer 3

Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is better than products with less well-known names

Question 4

Übersetzung
Customer equity

Answer 4

Kundenwert

Question 5

Bedeutung
Customer equity

Answer 5

Customer equity is the total combined customer lifetime values of all of the company’s customers. The greater the customer equity (CE), the more future revenue in the lifetime of its clients.

Question 6

Übersetzung
Unit margin

Answer 6

Marge je Einheit

Question 7

Formel
Unit margin

Answer 7

Unit Margin (je Einheit) =
Stückpreis - variable Kosten pro unit

Question 8

Bedeutung
Retention rate

Answer 8

Percentage of customers buying this period who will also buy next period

Question 9

Übersetzung
Price elasticity

Answer 9

Preiselastizität

Question 10

Bedeutung
Price elasticity

Answer 10

Price elasticity of demand (PED) shows the relationship between price and quantity demanded and provides a precise calculation of the effect of a change in price on quantity demanded.

Question 11

Formel
Price elasticity

Answer 11

Price Elasticity of Demand = % Change in Quantity Demanded / % Change in Price

Question 12

Übersetzung
Accelerate cash flows

Answer 12

Cashflows beschleunigen

Question 13

Übersetzung
Enhance residual value

Answer 13

Residualwert, Restwert verbessern