06. SWOT Analysis Flashcards

1
Q

SWOT Analysis

Internal Factors

A
  1. Strengths
  2. Weaknesses
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2
Q

SWOT Analysis

External Factors

A
  1. Opportunities
  2. Threats
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3
Q

SWOT Analysis

Internal: Strengths

A

What we do well

  • Skilled staff, assets, advantages over competitirs
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4
Q

SWOT Analysis

Internal: Weaknesses

A

Things we are missing

  • Resource limitations; human resources, physical resources, financials, activities and processes
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5
Q

SWOT Analysis

External: Opportunities

A

Elements in the environment the business or project could exploit to its advantage

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6
Q

SWOT Analysis

External Factors: Threats

A

Elements in the environment that could cause trouble for the business or project

  • Future trends, economy, funding, physical environment, legisltation, national or international events
  • not something we can change. Business adapts and mitigate
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