06. SWOT Analysis Flashcards
3
Q
SWOT Analysis
Internal: Strengths
A
What we do well
- Skilled staff, assets, advantages over competitirs
4
Q
SWOT Analysis
Internal: Weaknesses
A
Things we are missing
- Resource limitations; human resources, physical resources, financials, activities and processes
5
Q
SWOT Analysis
External: Opportunities
A
Elements in the environment the business or project could exploit to its advantage
6
Q
SWOT Analysis
External Factors: Threats
A
Elements in the environment that could cause trouble for the business or project
- Future trends, economy, funding, physical environment, legisltation, national or international events
- not something we can change. Business adapts and mitigate