01 What Is ux? Flashcards
What is ux
Ux is about solving problems for the end user. Uswr experience is what it feels like to use a product, system or service
What is functional design?
It determines what a product is designed to do
What is aesthetic design?
What does the product look like
Experience design
What does it feel like to use the product
What type of discipline is ux
A problem solving dicipline
What type of design does a great product need?
Functional design, experience design and aesthetic design
What is viablity (levedyktighet)
Comes down to money - the money the product makes or saves has to be more than the amount used to build it 1 viablity is about the business
How do you determine if a product is desirable to the customer?
Focus on viablity (business), feasibility (technology) and desire ability (customer)
What is feasibility (gjennomförbarhet)
Refers to technology. It has to be possible to buil it. And the product has to be built at a price that makes it viable and within a reasonable timeframe.
What is desirability?
Somebody has to have need for the product. It has to solve a problem for the user. And when people do use the product it has to create a positive feeling so that people come to use it again
How do you identify desirability?
- Is there a problem?
- Is our product solving it?
- Is the experience great?
What does being a ux designer intel?
Beeing a ux designer is not just about the design. It’s about communicating the benefits of design
What do you need to be an expert in to get great outcomes as a ux designer?
User testing
Wireframes
Interview
Journey maps
What are some of the business benefits of ux?
- Increase revenue
- reduce cost
- increase customer aquasition (oppkjøp)
- increase conversion
- increase customer satisfaction
- increase customer retention (keeping customers for longer)
- reduce customer churn (churn means loosing customers)
- reduce time to market
What does the design process look like?
- Research
- Design (define- design - prototype - validate)
- Build
4 Test
What are the benefits of the design process?
- vision is clear
- product is visualised in high fidelity
- process has a natural structure
- ideas can be iterated (changed) rapidly
- success factors are given equal importance
What would the design process be in an ideal world?
It would be a sircle of constant importance
What does the waterfall method look like ?
The waterfall method is linear and not ideal. Research - design - prototype - build - test
What does an agile method look like?
It is sircular and goes many rounds before launching. Research - design - prototype- build - test
Goes around and around
Why does ux exist?
To solve a problem
What are the dangers you of features?
Features add complexity
They add cost
Just because you can does not mean you should
What questions should you ask before adding a new feature?
Does anybody need it?
What is the trade off?
What is the cost to designing it well?
How many of users will use your features according to statistics?
80% of your users will only use 20% of your features
What can the team make as mistakes when adding a feature?
They design for themselves
They did not do any customer research
Leading with technology - not users
What do people buy?
People don’t buy technology they buy solutions to problems
What are some of the problems with software development?
Focus on features vs goals
Failure to follow the process
Failure to produce high fidelity design
Failure to prioritise
What is the top reason startups fail?
There was no market need for the product (42% said this)
What vocabulary should you use with stakeholders?
- understand the problem
- design the solution
- build the solution
What does design mean?
Design is the same as problem solving. Some people think design only applies to the styling
Why do we make prototypes?
- reduce ambiguity (tvetydelighet - Ian tolled på to måter)
- time and space to validate
- reduce risk
What is a use case?
A use case is a way that somebody could use your software. And they can be very different.
What is an edge case?
A use case that rarely happen. Don’t design for edge cases - they can make it harder to make the most common tasks done
What is important to remember when it comes to design of features?
Don’t clutter the interface with features that the users don’t need. Give users features when they need them. Not all at the same time.
What are the rules of prioritising when designing use cases?
- things that most people do - most often
- Things that some people do - somewhat often
- Things that a few people do - infrequently
What is a design target?
A design target is not something that will work for everyone in every scenario- but something that will solve the problem for the user - a design target focuses on the users - goals - context and behaviour
What are the users goals?
The users motivation for using the product
What are the users context?
Social and physical environment the product will be used in
What are the users behaviour?
What the user does with the product
What are the users mental model?
How the user thinks a product works - their expectations of a product
What is important to remember when designing a product?
Make your product great at one thing instead of mediocre with a lot of things.
Experience design is concerned with what?
What it feels like to use a product
What are the three critical ingredient of a successful product?
Feasibility
Viability
Desirability
What is product desirability concerned with?
The customers need for a product
Which stage should be carried out first in the design process?
Research
Once a product has been built - what is the next stage of the design process?
Test
If a users mental model and a products design model are misaligned - what is the likely outcome?
User friction
The wheelie suitcase was initially designed for airline cabin crews - but has a broader appeal to the mass market. What paradox is this an example of?
The paradox of specificity
