007 No Time to Die Website

Question 1

Homepage

Answer 1

• Large 007 masthead reinforces the branding of the franchise
• Encourages audiences to sign up for 007 newsletter = audiences gain exclusive materials e.g. release dates for new James Bond movies (targets super fans who want to gain information before other people)

Question 2

Vehicle Page

Answer 2

• Able to view the cars that have been used within the Bond movies and franchise (targets mostly male audiences, car fans)
• Cars are important to the franchise because of product placement and revenue opportunities
• At the bottom of the page there is a ‘related stories’ section about cars which engages audiences to delve deeper within the website

Question 3

Style page

Answer 3

• Want the audience to view Bond as a style icon (style is a huge part of the franchise)
• Able to view details about outfits e.g. Suits, pens, collectibles, designer items (appeals to audiences who want to emulate Bond’s style too)

Question 4

Another way the website earns revenue?

Answer 4

Features multiple partnerships with other brands (deliberately high class, luxurious brands to create a high status tone for the franchise)

Question 5

What type of audience does the website target?

Answer 5

Predominantly male and British e.g. the website promotes a “Father’s Day Gift Guide” (the gifts usually are branded with the Union Jack and bulldogs, aim to maintain a British branding)

Question 6

What colour scheme does the website mostly use?

Answer 6

Black and White = consistent with the movie branding and maintains a stylish and classy feel

Question 7

Film page

Answer 7

• Organises all of the many James Bond films chronologically = helps educate audiences on the history of the franchise (enforces the idea that the franchise is successful since it’s been going for so long)
• Offers lots of specific detail about each movie e.g. fun facts about each movie that help each individual one to stand out
• Embedded trailers for each movie from YouTube (using convergent social media to embed trailers for further marketing)

Question 8

What techniques do 007 use to market themselves?

Answer 8

• Aicial media icons at the bottom of every page (encourages audiences to share things)
• Links to production companies EON and MGM (company branding + hyperlinks included to reinforce their high status and reputation)
• Articles about global locations, visual effects, stunts and celebrity stars reinforce the image of high budget films and successful companies
• Featuring celebrities attract a wider, more global audience