🫶 Flashcards
Soft power
The ability to get what a country wants through attraction rather than coercion. Culture, values, social systems, kwave
Antecedent condition to soft power
Institutional, governmental interactions, mass media role
Interpersonal communication, work related travelers, tourists
Individualize consumption of cultural products among foreighn people leads to positive perceptions m
✌️People to people interaction
Political economic relations
Cultural interactions
Public diplomacy
A government communicating with people in other countries, to understand its nation’s ideals and ideas.
Characteristics of kpop
Systematic training
Contratos desde tempranas edades
Viven juntos, aprenden música, producing, dance, languages and other
Western media critical robotic systems
English
Name of bands in english
Foreign song writers and producers
Distilled version w pop difficult to find acceptance in these markets
Succes kpop
Redes sociales
Hybrid genre and transnational values
Mezcla west sounds asian performance
Modernization
Transnational flows, fuera de institutional boundaries
Buena calidad de presentación gracias trainee period
Characteristics industry
La compañías engloban todo, producción, eventos, distribución musical, merch
Hybe yg jyp sm
Reclutar money train mercadeo activities y relaciones públicas
Cultural aspects
Gender norms perception en asia y fuera
No traditional, pressure conform hegemonic identities. Gender roles confucianism
Soft masculinity
Cunty female dancer
Criticism kpop
Diseñado pa promover national brand
Created with commercial considerations, no ties traditional koreaness
Formulaic and unoriginal
Cultural appropriation
Exploitation
Sexualization
Mental Health
History media theories
- Powerful, direct, short term effect on media 20s 30s war propaganda
- Minimum effects on media 40s efectos complejos y dependen del info que cada uno consume que reinforces attitudes
- Long term, what abd how people learn media, social learning/ cognitive theory 60s user gratification active users, helps shape understanding of the world
Hypodermic needle theory (magic bullet)
Use of radio ww1 passive audience
Social learning
Tv audiences imitate what they see on television a traves de onservational learning
Mientras mas nos identificamos con alguien mas nos comportamos como el
Cultivation theory
Rol tv percepcion de personas sobre el mundo
Tv mainstream environment que los fetos are born that we all live out our lives despite new media
Consequences of growing up en un ambiente dominado por tv
More time viendo tv te lleva a perciver el mundo a traves de los lentes del tb
Mean world syndrom
Longterm exposure to tv percepcion mean and dangerous world
People cant be trusted and looking out for themselves
Criticism cultivation theory
Differences Heavy light viewers can be found in gender, education, etc
Efecto diferente dependiendo del formato del programa
New media puede redicir el efecto
Mainstreaming
Heavy viewing may absorb or oberride behavior que puede surgir from other influences
Differences varied cultural background diminished with heavy viewers
