✌️ Flashcards
Uses and gratification theory
Assumes active audience
Users seek out media that meets their needs for knowledge, social interaction and diversion
Why people use media
Agenda setting
Strong effects of media
Audience assigns imp issues of the day tend to match the amount of coverage that it has received by the media
Press tells people what to think about
News media assigns the important issues of the public
Uses and gratification theory
Assumes active audience
Users seek out media that meets their needs for knowledge, social interaction and diversion
Why people use media
Relación gratification we seek and ones we actually obtain through media
Agenda setting
El orden que la audiencia le da a important issues of the day matches con el coverage that the media gives those issues
Press tells people what to think about
News media assigns the imp issues
Se enfoca en los cambios cognitivos
Framing
To select some aspects of a perceived reality and make them stand out in a communication text
How story is framed
Knowledge gap hypothesis
The dissemination of info benefits both the information rich and the information poor, benefits more information rich widening the disparity
Difficult close gap because of fundamental inequality
General aggression model
Aggression is geared by the application of aggression related knowledge structure stored in memory
Short term violent game arousal
Long term violent tendecies
General aggression model criticisms
Defintion for aggression not clear cut
No universal measure for aggression
Relationship between violent games and aggression not straightforward real life
Muchas variables edad gender etc
Media imperialism
A nations media dominates other nations markets, national identity smaller country is lessened due to media homogenity