СААС

Question 1

LTV formula

Answer 1

ARPU / Churn rate

Question 2

Golden LTV / CAC ratio

Answer 2

Over 3x

Question 3

ARPU formula

Answer 3

MRR / # of accounts

Question 4

Gross rev churn & gross rev retention

Answer 4

ONLY EXISTING CUSTOMERS: Gross Churn = Revenue lost over the period (churn + downsell) / MRR at the beginning of the period; gross retention = 1 - churn rate

Question 5

Net rev churn & net rev retention

Answer 5

ONLY EXISTING CUSTOMERS: Net Churn = Revenue lost over the period (churn + downsell) - Revenue gained from current customers (upsell) / MRR at the beginning of the period; net retention = 1 - churn rate