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Attitudes and advertising
Attitudes and advertising
By: Merel van der Sluijs
Lecture 1: a psychological approach to advertising, Lecture 2:, Lecture 3: How do consumers form attitudes? ...13Decks308Flashcards3Learners -
Attitudes and Advertisement
Attitudes and Advertisement
By: Alice Nevermind
HC 1, HC 2, HC 3 ...7Decks74Flashcards1Learner -
Attitude and Advertising Vocab List
Attitude and Advertising Vocab List
By: Rasita Suwanpaisankul
Vocab1Decks80Flashcards1Learner -
Media Studies
Media Studies
By: Jacob Stevenson
Glossary, Audiences, Theories ...15Decks255Flashcards2Learners -
MKT 311
MKT 311
By: Crumbs Studio
Consumer Behavior & Technology, Market Segmentation, Consumer Motivation & Personality 1 ...23Decks282Flashcards2Learners -
Marketing Communication & the Consumer
Marketing Communication & the Consumer
By: Esmee Berendrecht
Lecture 1: Explicit attitudes, Lecture 2: Implicit attitudes, Lecture 3: Persuasion vs brand salience ...9Decks100Flashcards2Learners -
Consumerpsychology
Consumerpsychology
By: Korbinian Gabriel
Einführung, Experimental Research Methodology, Perception and attention ...13Decks203Flashcards1Learner -
Psychology of Advertising
Psychology of Advertising
By: Yanaika Gonzales-Bleumer
HC 1: introduction - sending & receiving, HC 2: Advertising & Memory, HC 3: forming attitudes towards products3Decks66Flashcards1Learner -
7-social And cultural Change
7-social And cultural Change
By: rima bhandari
why did people feel more affluent, the expansion of mass media, growth in leisure activities-why was more time spent on leisure activities in 1960s ...23Decks214Flashcards1Learner -
Consumer Behavior
Consumer Behavior
By: Athanasios Papadopoulos
1. Introduction & Basics, 1.2 Categories of goods and purchasing process, 1.3 Theories of Attitudes Formation ...12Decks77Flashcards1Learner -
Social Psychology
Social Psychology
By: Cerys Sharples
Week 1 - History and Methods, Week 2 - Perceiving Individuals, Week 3 - Attitudes and Behaviour ...11Decks98Flashcards1Learner