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Crumbs Studio
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Decks in this class (23)
Consumer Behavior & Technology
Marketing,
Consumer behavior,
Irrational consumers price percep...
18
cards
Market Segmentation
Market segmentation,
Market segmentation,
Cognitive factors
10
cards
Consumer Motivation & Personality 1
Motivation,
Can marketers create a need,
Needs vs goals
11
cards
Consumer Motivation & Personality 2
Personal factors to the consumer,
Personality,
Freudian concepts
18
cards
Consumer Perception & Positioning 1
Perception,
Sensation,
Sensory inputs
15
cards
Consumer Perception & Positioning 2
Consumer imagery,
Positioning process,
Umbrella positioning
9
cards
Consumer Learning 1
Learning,
Consumer learning,
Elements of learning
13
cards
Consumer Learning 2
Observational learning,
Information processing,
Information overload
10
cards
Consumer Attitude Formation & Change
Attitude defined,
Attitude formation,
Personality factors
16
cards
Persuading Consumers 1
Comparative advertising,
Model of communication,
Marketing communications
10
cards
Persuading Consumers 2
Feature complexity,
Design complexity,
Positive message framing
15
cards
Print, Broadcast, Social Media, & Mobile Advertising 1
Social media,
Impact of social media on the mar...,
Forms of consumer engagement
11
cards
Print, Broadcast, Social Media, & Mobile Advertising 2
Designing social media campaigns,
Analyzing website visits,
The power of twitter
8
cards
Reference Groups, Opinion Leaders, & Word-Of-Mouth 1
Credibility influence of referenc...,
Types of reference groups,
Source credibility
15
cards
Reference Groups, Opinion Leaders, & Word-Of-Mouth 2
Opinion leadership wom,
Opinion leader motivations,
Characteristics of opinion leaders
9
cards
The Family & Its Social Standing 1
Consumer socialization,
Socialization process,
Socialization agents
15
cards
The Family & Social Standing 2
Social class its influence,
What s your social class,
Status consumption
17
cards
Consumer Research
First steps,
Secondary data,
Pros cons of secondary data
12
cards
Cultural Values & Consumer Behavior
Culture,
Culture marketing,
Learning cultural values
15
cards
Cross-Cultural Consumer Behavior 1
National culture hostede s 6 cult...,
Cross cultural analysis in consum...,
Key characteristics of global brands
9
cards
Cross-Cultural Consumer Behavior 2
Reasons to pursue global markets,
Spending power,
Middle class teen market
5
cards
Consumer Decision Making
Input external influences,
Process,
Information search
8
cards
Marketers’ Ethics & Social Responsibility
Ethics vs legality,
Marketing philosophies,
Sustainable marketing concept
13
cards
More about
MKT 311
- Class purpose General learning
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