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WSET D2 - Wine Business

This class was created by Brainscape user Kelly Joynson. Visit their profile to learn more about the creator.

By: Kelly Joynson
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Decks in this class (13)

Factors Affecting Price of a Bottle of Wine - Supply and Demand
0  cards
Types of Businesses Engaged in Production of Wine
0  cards
Options for getting Wine to Point of Sale
0  cards
Reaching End Consumer within a Free Market - Retail
0  cards
Reaching End Consumer within a Free Market - Hospitality
0  cards
8. Marketing Wine - Introduction
Definition of marketing,
Stages in the marketing process 6,
Marketing is not just about selli...
4  cards
9. Identifying the Product / Brand to be Marketed
Name and describe the 4 stages in...,
What would happen without branding,
How does branding move a product ...
19  cards
10. Analysing Market and Identifying Target Consumer
What must a product provide to be...,
What must be carried out when pre...,
What does swot stand for
34  cards
11. Setting Objectives of Marketing Strategy
The first step of the marketing s...,
What areas should the objectives ...,
What types of marketing strategy ...
5  cards
12 Devising Marketing Strategy - Product, price, people, place
Product, price, people, place
18  cards
12.1 Devising the Marketing Strategy - Promotion
What are the options for promotio...,
What are the options for promotio...,
Types of price promotion 5
18  cards
13. Implementing and Monitoring Marketing Strategy
Once the strategy has been devise...,
How to measure the success of a m...,
How is marketing research carried...
3  cards
14. Marketing Options (Options for a company wishing to undertake marketing)
Describe an in house marketing te...,
What kind of company would use a ...,
What are the options for a compan...
6  cards

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WSET D2 - Wine Business

  • Class purpose General learning

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