This class was created by Brainscape user Jack Liggett. Visit their profile to learn more about the creator.
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Jack Liggett
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Decks in this class (15)
Chapter 2 Factors that Affect the Price of a Bottle of Wine – Costs through the Supply Chain
What is the first stage of the su...,
What two types of costs are assoc...,
Name the two overall grape growin...
41
cards
Chapter 3: Types of Business Engaged in the Production of Wine
1name the types of businesses eng...,
What are estates,
Advantages of estate producers
52
cards
Chapter 4: Different Options for getting the wine to the point of sale
Two options to getting wine to th...,
Why would a producer sell their w...,
Markets for alcoholic beverages
54
cards
Chapter 1: Factors that Affect the Price of a Bottle of 1 Wine – Supply and Demand
Factors that influence the demand...,
Define the social factors that in...,
Name the
67
cards
Chapter 5: Reaching the End Consumer within a Free Market – Retail Sector
Define retail retailer,
Define retail sector,
Wine sales in retail vs hospitality
55
cards
Chapter 6: Reaching the End Consumer within a Free Market – Hospitality Sector
Key sub sectors of the hospitalit...,
The average price of a bottle of ...,
Bars
19
cards
Chapter 7: Other Types of Markets
Other types of markets,
Monopoly markets,
Monopoly markets bars restaurants
22
cards
Chapter 8: An Introduction to Marketing Wine
What is marketing,
What is the aim of marketing,
Overview of the marketing process
24
cards
Chapter 9: Identifying the Product/Brand to be 9 Marketed
Marketing overview,
Product life cycle,
Product life cycle marketing stra...
36
cards
Chapter 12: Devising the Marketing Strategy
The elemets of stategy are often ...,
The most common way for identfyin...,
Product
75
cards
Chapter 13: Implementing and Monitoring the Marketing Strategy
Implementing and monitoring the m...,
Implementing and monitoring the m...,
Implementing and monitoring the m...
3
cards
Chapter 14: Marketing Options
Marketing options for larger comp...,
Marketing options for smaller com...,
Industry associations
3
cards
Chapter 10: Identifying the target market
Segmentation,
Identifying the target market,
Segmentation difficulties
21
cards
Chapter 11: Setting the objectives of the marketing strategy
Defining objectives of the market...,
Obejctives should consider four k...,
1 what type of marketing strategy...
5
cards
Chapter 0: Introduction
Business definition,
Profit,
Calculating profit
23
cards
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D2 wine business
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