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Strategic Marketing

This class was created by Brainscape user Sofia Vilares. Visit their profile to learn more about the creator.

By: Sofia Vilares
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Decks in this class (8)

02 - Company & Marketing Strategy
Marketing s role,
Strategic planning,
Steps in strategic planning
25  cards
05 - Consumer Markets & Behaviour
Consumer market,
Factors that influence consumer b...,
Model of consumer behaviour
15  cards
06 - Business Markets & Behaviour
Business buyer behaviour,
Business buying process,
Supplier development
15  cards
07 - Customer-Driven Marketing Strategy
Four major steps in designing a c...,
Market segmentation,
Different variables used to segme...
15  cards
09 - New Product Development & Strategies
New product development,
Acquisition,
New product development process 8
16  cards
18 - Competitive Advantage
Competitive advantage,
Two main steps in competitive mar...,
Competitor analysis
22  cards
19 - Global Marketplace
Global firm,
Major international marketing dec...,
Elements of global marketing envi...
16  cards
20 - Sustainable Marketing
Sustainable marketing,
Link w societal strategic concept,
Social criticisms of marketing
12  cards

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Strategic Marketing

  • Class purpose General learning

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