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MGMT 220: Marketing

This class was created by Brainscape user Kale Blakely. Visit their profile to learn more about the creator.

By: Kale Blakely
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Decks in this class (10)

Chapter 1: Marketing: Creating Customer Value and Engagement
Simple marketing definition,
The twofold goal of marketinggoal...,
Marketing definition
60  cards
Chapter 2: Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships
Strategic planning,
The annual and long range plans,
The strategic plan
66  cards
Chapter 4: Managing Marketing Information to Gain Customer Insights
To create value for customers and...,
Big data,
Big data analogy
70  cards
Chapter 3: Analyzing the Marketing Environment
First step of the marketing process,
Major environmental forces,
Other actors in this environment
53  cards
Chapter 5: Understanding Consumer and Business buyer Behaviour
The aim of marketing is to,
Consumer buyer behaviour,
The consumer market
86  cards
Chapter 6: Customer Value-Driven Marketing Strategy
Market segmentation,
Market targeting or targeting,
Differentiation
50  cards
Chapter 7: Products, Services, and Brands: Building Customer Value
Marketing mix,
Product,
Services
88  cards
Chapter 14: Direct, Online, Social Media, and Mobile Marketing
Direct and digital marketing,
Early direct marketers,
Mobile ad spending now accounts f...
36  cards
Chapter 15: The Global Marketplace
A global firm,
A company faces six major decisio...,
The international trade system
32  cards
Chapter 16: Sustainable Marketing: Social Responsibility and Ethics
The marketing concept,
Sustainable marketing,
Societal marketing concept
40  cards

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MGMT 220: Marketing

  • Class purpose General learning

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