Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

MGMT 220: Marketing

This class was created by Brainscape user Kale Blakely. Visit their profile to learn more about the creator.

By: Kale Blakely
Start Studying

Decks in this class (10)

Chapter 1: Marketing: Creating Customer Value and Engagement
Simple marketing definition,
The twofold goal of marketinggoal...,
Marketing definition
60  cards
Chapter 2: Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships
Strategic planning,
The annual and long range plans,
The strategic plan
66  cards
Chapter 4: Managing Marketing Information to Gain Customer Insights
To create value for customers and...,
Big data,
Big data analogy
70  cards
Chapter 3: Analyzing the Marketing Environment
First step of the marketing process,
Major environmental forces,
Other actors in this environment
53  cards
Chapter 5: Understanding Consumer and Business buyer Behaviour
The aim of marketing is to,
Consumer buyer behaviour,
The consumer market
86  cards
Chapter 6: Customer Value-Driven Marketing Strategy
Market segmentation,
Market targeting or targeting,
Differentiation
50  cards
Chapter 7: Products, Services, and Brands: Building Customer Value
Marketing mix,
Product,
Services
88  cards
Chapter 14: Direct, Online, Social Media, and Mobile Marketing
Direct and digital marketing,
Early direct marketers,
Mobile ad spending now accounts f...
36  cards
Chapter 15: The Global Marketplace
A global firm,
A company faces six major decisio...,
The international trade system
32  cards
Chapter 16: Sustainable Marketing: Social Responsibility and Ethics
The marketing concept,
Sustainable marketing,
Societal marketing concept
40  cards

More about
MGMT 220: Marketing

  • Class purpose General learning

Learn faster with Brainscape on your web, iPhone, or Android device. Study Kale Blakely's MGMT 220: Marketing flashcards now!

How studying works.

Brainscape's adaptive web mobile flashcards system will drill you on your weaknesses, using a pattern guaranteed to help you learn more in less time.

Learn more about spaced repetition

Add your own flashcards.

Either request "Edit" access from the author, or make a copy of the class to edit as your own. And you can always create a totally new class of your own too!

What's Brainscape anyway?

Brainscape is a digital flashcards platform where you can find, create, share, and study any subject on the planet.

We use an adaptive study algorithm that is proven to help you learn faster and remember longer....

Looking for something else?

MGMT 643
  • 29 decks
  • 1485 flashcards
  • 4 learners
Decks: Chapter 3, Chapter 32, Chapter 33, And more!
Marketing
  • 21 decks
  • 1585 flashcards
  • 1464 learners
Decks: Module 1 The Marketing Management Proces, Module 2 Corporate Strategies And Their, Module 3 Business Strategies And Their M, And more!
Business Process Mgmt
  • 30 decks
  • 921 flashcards
  • 5 learners
Decks: 1st Trimester Abn, 1st Trimester Abn 2, 1st Trimester Abn 3, And more!
Marketing
  • 31 decks
  • 1660 flashcards
  • 3 learners
Decks: Chapter 1 Her Pwr Point, Ch 1 Sb, Ch 1 Access Power Point, And more!
Find Flashcards
Make Flashcards
Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions