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Marketing Principles

This class was created by Brainscape user Michael Conti. Visit their profile to learn more about the creator.

By: Michael Conti
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Decks in this class (12)

Week 1
What is marketing,
The twofold goal of marketing is to,
Steps in the marketing process
54  cards
Week 2
Marketing information and custome...,
Marketing information as big data,
Big data opportunites
61  cards
Week 3
Consumer buying behaviour,
Consumer markets,
Model of consumer behaviourcentra...
66  cards
Week 4
Customer driven marketing strategy,
Market segmentation,
Companies divide large heterogene...
58  cards
Week 5
Product,
Products also include,
Services
112  cards
Week 6
Price,
Price narrow definition,
Price broad definition
70  cards
Week 7
Physical distribution focus,
Marketing logistics network manag...,
Supply chain
74  cards
Week 8
Companies must do more than just ...,
Integrated marketing communications,
The new marketingcommunicationsla...
58  cards
Week 9
Public relations,
Public relations includes,
Public relations departments
57  cards
Week 10
Digital marketing,
Digital marketing includes,
Interacting in digital marketing
54  cards
Week 11
The marketing environment,
The marketing environment is made...,
The company s microenvironment
65  cards
Exam Revision
What is marketing,
The twofold goal of marketing is to,
Steps 1 4 broad
200  cards

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Marketing Principles

  • Class purpose General learning

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