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Marketing Performance

This class was created by Brainscape user Oksana Alksnina. Visit their profile to learn more about the creator.

By: Oksana Alksnina
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Decks in this class (12)

Workgroups
What was workgroup 1 about,
What were the key metrics in work...,
Key insights from workgroup 1
9  cards
Article 1
What is assessing performance out...,
What falls under operational perf...,
What is an example of a metric fo...
11  cards
Article 2
What is assessing performance out...,
What are the antecedents being st...,
What are top management factors i...
17  cards
Article 3
Who wrote stakeholder marketing t...,
What is the multiplicity theory m...,
What are the three required trans...
18  cards
Article 13
What is luo et al 2021 about,
Who wrote artificial intelligence...,
Managerial takeaways from luo et ...
6  cards
Article 7
Who wrote factors influencing the...,
What is rm relationship marketing,
What parts of the katsikeas et al...
25  cards
Article 8
Who wrote does relationship marke...,
What was does relationship market...,
What are the four mediators in ve...
27  cards
Article 11
Who wrote measuring and managing ...,
What is,
What were the takeaways of
11  cards
Article 9
Who wrote unstructured data in ma...,
What is unstructured data in mark...,
What is unstructured data
10  cards
Article 5
What is assessing the value of co...,
What is zeithaml s definition of ...,
What is customer value according ...
21  cards
Article 14
Who wrote marketing performance m...,
What is marketing performance mea...,
What are the three components of ...
8  cards
Article 6
What is a theory of customer valu...,
What is the cvt in kumar et al,
What does kumar et al hope to ded...
10  cards

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Marketing Performance

  • Class purpose General learning

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