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Marketing Performance

This class was created by Brainscape user Oksana Alksnina. Visit their profile to learn more about the creator.

By: Oksana Alksnina
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Decks in this class (12)

Workgroups
What was workgroup 1 about,
What were the key metrics in work...,
Key insights from workgroup 1
9  cards
Article 1
Who wrote assessing performance o...,
What is assessing performance out...,
What falls under operational perf...
11  cards
Article 2
Who wrote market orientation a me...,
What is assessing performance out...,
What are the antecedents being st...
16  cards
Article 3
Who wrote stakeholder marketing t...,
What is the multiplicity theory m...,
What are the three required trans...
15  cards
Article 13
What is luo et al 2021 about,
Who wrote artificial intelligence...,
Managerial takeaways from luo et ...
6  cards
Article 7
Who wrote factors influencing the...,
What is rm relationship marketing,
What parts of the katsikeas et al...
24  cards
Article 8
Who wrote does relationship marke...,
What was does relationship market...,
What are the four mediators in ve...
27  cards
Article 11
Who wrote measuring and managing ...,
What is,
What were the takeaways of
11  cards
Article 9
Who wrote unstructured data in ma...,
What is unstructured data in mark...,
What is unstructured data
10  cards
Article 5
Who wrote assessing the value of ...,
What is assessing the value of co...,
What is zeithaml s definition of ...
22  cards
Article 14
Who wrote marketing performance m...,
What is marketing performance mea...,
What are the three components of ...
8  cards
Article 6
Who wrote a theory of customer va...,
What is a theory of customer valu...,
3  cards

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Marketing Performance

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