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Marketing Operacional

This class was created by Brainscape user Tiago Teodoro. Visit their profile to learn more about the creator.

By: Tiago Teodoro
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Decks in this class (10)

O que é o Marketing? (Cap. 1)
O que e o marketing,
Quais sao as 5 fases do processo ...,
Define necessidade
31  cards
Marketing-Mix e Estratégia (Cap. 2)
O que e uma marketing strategy,
O que e a segmentacao de mercado,
O que e um segmento de mercado
7  cards
Análise do Ambiente de Marketing (Cap. 3)
O que e o ambiente de marketing,
O que e o microambiente,
Como e encarada a empresa
17  cards
Gestão da Informação de Marketing para obter Insights do Cliente (Cap. 4)
O que sao insights sobre o cliente,
O que tem valor informacoes de ma...,
Para que sao utilizados os insights
40  cards
Produtos, Serviços e Marcas: Construir Valor para o Cliente (Cap. 8)
O que e um produto,
O que e um servico qual a caracte...,
O que e uma commodity
50  cards
Envolver os Consumidores e Comunicar Valor para o Cliente: Estratégia Integrada de Comunicação de Marketing (Cap. 14)
O que e o mix de comunicacao,
O que e a publicidade,
O que e a promocao de vendas
30  cards
Digital, Online, Social Media e Mobile Marketing (Cap. 17)
O que e o marketing digital,
Quais sao os beneficios do market...,
O que e a oferta marketing market...
20  cards
Preços: Compreender e Capturar o Valor do Cliente (Cap. 10)
O que sao os precos e quais os 3 ...,
Quais sao as 3 formas de estabele...,
Em que consiste a estrategia de e...
22  cards
Estratégias de Preço: Considerações Adicionais (Cap. 11)
O que e o market skimming pricing,
Quais sao as condicoes para que o...,
O que e o market penetration pricing
30  cards
Canais de Marketing: Entregar Valor ao Cliente (Cap. 12)
Como e composta a rede de entrega...,
Ao que esta associada a cadeia de...,
O que e a supply chain e quais os...
29  cards

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Marketing Operacional

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