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Marketing Of Sports And Events

This class was created by Brainscape user Aga Tomcz. Visit their profile to learn more about the creator.

By: Aga Tomcz
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Decks in this class (14)

Chapter 1
What is marketing,
What is sports marketing,
What is an event marketing
24  cards
Chapter 2
There are 2 types of sports event...,
Give examples of direct consumpti...,
Give examples of indirect consump...
15  cards
Chapter 3
What are the factors of external ...,
How does the strategic planning p...,
Give 5 examples of potential stre...
15  cards
Chapter 4
What is market segmentation and w...,
What is the target market,
Audience segment of buyersiiihow ...
27  cards
Chapter 5
What do brands do,
What roles do brands fulfill,
What are the characteristics of a...
23  cards
Chapter 6
What are 2 options in which we ca...,
What type of products does produc...,
Iii what are the 3 levels of prod...
8  cards
Chapter 7
What is experiential marketing,
What are 3 most important aspects...,
Why experiential marketing is imp...
16  cards
Chapter 8
What is the integrated marketing ...,
What are the communication tools ...,
What is the main point of the con...
28  cards
Chapter 9
What are the steps for planning b...,
In relation to the first step for...,
In relation to the first step for...
25  cards
Chapter 10
What are the marketing tools to b...,
What are the marketing tools to b...,
What are the criteria for selecti...
22  cards
Chapter 11
On what category sponsorships spe...,
How does sponsorship look like in...,
What are the types of sponsored e...
6  cards
Chapter 12
What are the reasons for measurin...,
What are customer segments of a t...,
What is the value of possessing k...
31  cards
Chapter 13
What are the most important chara...,
What is the definition for custom...,
What is service quality in relati...
20  cards

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Marketing Of Sports And Events

  • Class purpose General learning

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