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Marketing Metrics

This class was created by Brainscape user Ilsa Harun. Visit their profile to learn more about the creator.

By: Ilsa Harun
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Decks in this class (11)

Market Share
Market share purpose,
Market share considerations,
Relative market share purpose
22  cards
Margins and Profits
Why look at margins profits,
Margin definition,
Markup
18  cards
Product and Brand Management
Ansoff matrix,
Stages of new product development...,
Product testing purpose
43  cards
Customer Profitability
Customer relationship management crm,
Customers recency retention rate ...,
Customer recency construction
24  cards
Introduction
Metrics,
Metrics used for,
Metrics are complex and at times ...
10  cards
Share of Heart, Share of Mind
Share of heart and mind metrics p...,
Hierarchy of effects,
Hierarchy of effects expressed th...
30  cards
Sales Force and Channel Management
Role of personal selling,
Purpose of sales coverage metric,
Setting sales objectives purpose
30  cards
Pricing
Internal method of pricing,
External methods of pricing,
Competition based pricing
29  cards
Sales Promotion Metrics
Immediate effects metrics,
Longer term indicators,
Types of sales promotion
21  cards
Advertising and Digital Metrics
Advertising media metrics,
Digital metrics,
Media buying
42  cards
Marketing and Finance
Net profit and return on sales pu...,
Return on sales,
Return on investment roi purpose
32  cards

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Marketing Metrics

  • Class purpose General learning

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