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Marketing Management (Year 1)

This class was created by Brainscape user Makeda Westnutt. Visit their profile to learn more about the creator.

By: Makeda Westnutt
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Decks in this class (6)

Week 1 :Introduction to Marketing management
What is marketing management,
Customer needs social impact,
Customer needs life changing
17  cards
Week 2: Understanding customer needs
What happens when a company does ...,
The goal of market research is,
Marketing research must be
57  cards
Week 3: Understanding which customers to serve
What is market segmentation,
What are the 3 principles of mark...,
What is the aim of market segment...
31  cards
Week 4: Developing a strong marketing plan
What is a marketing plan,
What is a marketing tactic,
What is a marketing strategy
67  cards
Week 5 : Product & Brand Strategies
What is a brand,
What is a product,
What are the 5 layers from inner ...
7  cards
Week 8: Pricing strategies
What are the 3 pricing pitfalls,
What is the seat of pants approach
2  cards

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Marketing Management (Year 1)

  • Class purpose General learning

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