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Marketing Junior Year

This class was created by Brainscape user Sadie Cope. Visit their profile to learn more about the creator.

By: Sadie Cope
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Decks in this class (11)

Chapter 1: Marketing Concepts
Who determines the value of a pro...,
If companies don t determine valu...,
The perceived benefits relative t...
69  cards
Chapter 2: Marketing Strategy
A plan of action used to achieve ...,
What is the first step under plan,
A plan of action used to achieve ...
65  cards
Chapter 3: Environmental Scanning
Identifying internal strengths an...,
Anything in the environment that ...,
What are 8 things in the micro en...
16  cards
Chapter 4: Buying Behavior
Five step model that can be appli...,
What are the 5 steps of the gener...,
For the following descriptions ma...
57  cards
Chapter 6: Segmentation
Is segmentation a competitive adv...,
The process of categorizing group...,
What are the 2 things that are st...
56  cards
Chapter 8: Products
T or f some products win because ...,
A bundle of benefits,
T or f it s appropriate to call p...
82  cards
Chapter 8 (cont.): Branding
The name or symbol that identifie...,
Just the name and symbol,
The chevrolet bowtie design and t...
48  cards
Chapter 10: Pricing
Which of these would have the big...,
Why is pricing so important,
If you want to increase profitabi...
69  cards
Chapter 11: Group Promotion
The set of marketing communicatio...,
T or f in relation to promotion c...,
________ should be created with t...
90  cards
Chapter 12: Personalized Promotion
Any selling activity that involve...,
What is the stereotype of selling...,
What is the reality of selling ac...
62  cards
Chapter 13: Participation (Digital Marketing)
_______ marketing changes quickly,
T or f there s so many channels t...,
Why do brands love tiktok
47  cards

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Marketing Junior Year

  • Class purpose General learning

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