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Marketing från boken

This class was created by Brainscape user Cornelia Wigstedt. Visit their profile to learn more about the creator.

By: Cornelia Wigstedt
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Decks in this class (13)

Kap 2 - Marketing environment
De 3 delarna i marketing environment,
Vad karaktariserar varje del,
Vad anvands for att beskriva exte...
13  cards
Kap 3 - Consumer buying behavior
Definiera cognitions perceptions ...,
Vad innebar proposition acquisiti...,
Forklara proposition acquisition
12  cards
Kap 4 - B2B markets
Vad betyder obb,
Vad karaktariseras business marke...,
Vad utgors business markets av oc...
14  cards
Kap 5 - Services and Relationship marketing
Karaktariseringar av services,
Vad ar service processes,
Vad ar service encounters
15  cards
Kap 6 - Marketing strategy
Forklara stegen i strategic marke...,
Vad ar en sbu,
Three key phases in shaping marke...
7  cards
Kap 8 - Market Segmentation and Positioning + finns mer
Vad innebar s t p,
Vad ar skillnad mellan produktdif...,
Skillnad pa att segmentera b2b co...
7  cards
Kap 9 - International Market Demand
Key drivers for international mar...,
Vad kravs for att investera i int...,
Faktorer inom globala marknadsfor...
6  cards
Kap 10 - Branding decisions
Vad ar ett brand vad gor det,
3 main types of brands,
Brand name
8  cards
Kap 12 - Place: Channels, Supply chains and retailing
Vad ar marketing channels,
Vad finns det for channel structure,
Konflikter vertical och horizonta...
11  cards
Kap 13 - Price value
What is price elasticity of demand,
Inelastic vs elastic,
Definera pris cost quality och value
6  cards
Kap 14 - Principles of marketing communications
Vad ar marketing communication pr...,
Hur gors market communication vad...,
Namn 3 modeller of communications
9  cards
Kap 15 - Configuring the marketing communications mix
1  cards
Kap 7 - Marketing research
Skillnad pa market och marketing ...,
Vad ar big data,
Market research process
5  cards

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Marketing från boken

  • Class purpose General learning

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