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Marketing Essentials 260

This class was created by Brainscape user Tori Darr. Visit their profile to learn more about the creator.

By: Tori Darr
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Decks in this class (6)

Ch. 1 Intro to Marketing
Marketing,
Needs,
The production era
15  cards
Ch. 2 Marketing Environment, Social Responsibility, and Ethics
Target market,
Competition bureau,
Self regulation
23  cards
Ch. 3 Strategic Planning for Competitive Advantage
Planning,
Strategic planning,
Marketing environment
26  cards
Ch. 5 Consumer Decision Making
Consumer behaviour,
Consumer decision making process,
Need recognition
43  cards
Ch. 6 Business Marketing
Business to business b2b,
Relationship commitment,
Derived demand
13  cards
Ch. 7 Segmenting, Targeting, and Positioning
Market,
Market segment,
Market segmentation
25  cards

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Marketing Essentials 260

  • Class purpose General learning

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