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Marketing

This class was created by Brainscape user Jenny Broomby. Visit their profile to learn more about the creator.

By: Jenny Broomby
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Decks in this class (15)

Marketing research: Desk vs Field
What is desk research,
What is desk research also known as,
The information used in desk rese...
12  cards
Marketing research: Qualitative research
What is qualitative research,
What is a focus group,
What are the key things the focus...
4  cards
Marketing research: Quantitative vs Qualitative
Which has the larger sample size ...,
At what level is the consumer tre...,
At what level is the consumer tre...
37  cards
Marketing research: Ad Hoc vs Off the Peg
What does ad hoc mean in latin,
What is ad hoc research also refe...,
What is ad hoc research
13  cards
Case study: M&S
In the pest analysis of m s what ...,
In the pest analysis of m s what ...,
In the pest analysis of m s what ...
8  cards
Chapter 1 - Marketing: creating & capturing customer value
What is the simplest definition o...,
What is the two fold goal of mark...,
What is more detailed definition ...
23  cards
Chapter 2 - Company and marketing strategy: partnering to build customer relationships
What is strategic planning,
What is a business portfolio,
What is portfolio analysis
24  cards
Chapter 3 - Managing marketing information to gain customer insights
What are customer insights,
What does mis stand for,
What is a marketing information s...
6  cards
Chapter 4 - Customer-driven marketing strategy: creating value for target customers
What is geographic segmentation,
What is demographic segmentation,
Other types of segmentation
34  cards
Chapter 5 - Products, services & brands: building customer value
What is a product,
What is a service,
What is a consumer product
22  cards
Chapter 6 - Developing new products and managing the product life cycle
What is idea generation,
What is crowdsourcing,
What is idea screening
16  cards
Chapter 9 - Marketing channels: delivery customer value
What is a value delivery network,
What is a channel level,
What is a direct marketing channel
12  cards
Chapter 10 - Communicating customer value: integrated marketing communications strategy
What are the buyer readiness stages,
What is buzz marketing,
Non personal communication channels
5  cards
Chapter 12 - Segmentation & positioning strategies
Competitive positioning,
Market segmentation,
Customer needs
23  cards
Chapter 13 - Selecting target markets
Who suggested the 2 ways markets ...,
Day 1992,
What are the 2 ways markets can b...
23  cards

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Marketing

  • Class purpose General learning

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