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Marketing 330

This class was created by Brainscape user Kristen Pfluger. Visit their profile to learn more about the creator.

By: Kristen Pfluger
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Decks in this class (16)

Exam 2 - Chapter 7
Buying behavior,
Consumer buying behavior,
Consumer buying decision process
50  cards
Exam 2 - Chapter 8
Business markets,
3 reasons a business buys a product,
Types of business markets
41  cards
Exam 2 - Chapter 9
International marketing,
Born globals,
6 environmental forces in global ...
38  cards
Exam 2 - Chapter 10
Digital media,
Digital marketing,
Electronic marketing emarketing
25  cards
Exam 2 - Chapter 11
Product,
Three product components,
Core product
47  cards
Exam 2 - Chapter 12
Managing existing products,
Line extensions,
Product modification
40  cards
Exam 2 - Chapter 13
Service as a product,
Service as theater,
6 characteristics of services
30  cards
Exam 3 - Chapter 14
Manufacturers brands,
Brand recognition,
Packaging criticisms 4
66  cards
Exam 3 - Chapter 15
Product attributes,
Intensive distribution,
An agreement whereby the products...
128  cards
Exam 3 - Chapter 16
Retailing,
Retalier,
Important characteristics re reta...
52  cards
Exam 3 - Chapter 17
Integrated marketing communiations,
Communication,
Source
41  cards
Exam 3 - Chapter 18
Advertising,
Instiutional advertising,
Advocacy advertising
53  cards
Final Exam - Chapter 19
Personal selling,
Advantages to personal selling,
Disadvantages to personal selling
54  cards
Final Exam - Chapter 20
Price,
Barter,
Profit equations
48  cards
Final Exam - Chapter 21
6 steps of pricing process,
Pp step 1 development of pricing ...,
Survival
45  cards
Final Exam - Chapter 2
Strategic marketing management,
Effectiveness,
Efficiency
38  cards

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Marketing 330

  • Class purpose General learning

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