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Marketing 300 uky

This class was created by Brainscape user Becky Briley. Visit their profile to learn more about the creator.

By: Becky Briley
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Decks in this class (11)

Chapters 1 and 2 exam review
The process if creating distribut...,
A specific group of customers on ...,
What are the 4 ps of the marketin...
38  cards
Chapter 3 and 4 exam review
The process of collecting informa...,
The process of assessing and inte...,
What are the two approaches to en...
51  cards
Chapters 5,6 and 7 exam review
Systematic design interpretation ...,
What are the benefits of marketin...,
Yields descriptive non numerical ...
132  cards
Chapter 8 &9 exam review
Individuals organizations or grou...,
Individuals or business organizat...,
Resellers intermediaries wholesal...
95  cards
Chapter 10 and 11 exam review
Electronic media that function us...,
Uses digital media to develop com...,
Refers to the strategic process o...
108  cards
Chapter 12 and 13 exam review
The development of a product that...,
What are 3 reasons for line exten...,
Changes in one or more characteri...
66  cards
Chapter 19&20 exam review
The value paid for a product in a...,
Oldest form of trad money may not...,
Profit profit
95  cards
Chapter 14&15 exam review
All the activities associated wit...,
Sometimes called operations manag...,
Concerned with what materials a f...
136  cards
chapter 16 exam review
Coordination of promotion and oth...,
Why is imc integrated marketing c...,
A sharing of meaning through the ...
53  cards
Chapter 17 exam review
A paid form of nonpersonal commun...,
Both large and small organization...,
Promotes organizational images id...
63  cards
Chapter 18 exam review
Paid personal communication that ...,
Advantage provides marketers the ...,
7 steps of the general selling pr...
51  cards

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Marketing 300 uky

  • Class purpose General learning

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