This class was created by Brainscape user Sasha Ursulian. Visit their profile to learn more about the creator.
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Sasha Ursulian
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Decks in this class (5)
Grundlagen
Was ist marketing,
Differenzen zwischen verkaufer un...,
Kundenorientierung ist
20
cards
Rationale Informationsverarbeitung und Ableitung von Entscheidungen
Modellarten,
Ziel,
Deckungsbeitrag
5
cards
Gesetzmäßigkeiten des Käuferverhaltens
Anpassung an bestehende verhalten...,
Kep arten,
Indikator
16
cards
Produkt und Innovationspolitik
Drei saulen modell dimensionen de...,
Positionierung schritte,
Bewertung von produktideen
3
cards
Preispolitik und Preisbildung
Preispolitik als instrument,
Zwei ansatze der preisfindung,
Monopolistischer bereich
6
cards
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Marketing
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