This class was created by Brainscape user e L.. Visit their profile to learn more about the creator.
By:
e L.
- decks
- flashcards
- learners
Decks in this class (18)
chapter 1
Marketing,
Marketing management,
Marketer
37
cards
chapter 2
Value chain,
Market sensing process,
New offering realisation process
61
cards
chapter 3
Marketing information system mis,
Internal company records,
Customer database
50
cards
chapter 9
Incremental innovation,
Disruptive technologies,
Crowdsourcing
76
cards
chapter 4
Customer perceived value cpv,
Total customer benefit,
Total customer cost
27
cards
chapter 5
Consumer behaviour,
Culture,
Subculture
72
cards
chapter 6
Market segmentation,
Market targeting,
Market positioning
27
cards
chapter 7
Positioning,
Value proposition,
Competitive frame of reference
47
cards
chapter 8
Strategic brand management,
Brand,
A brand s role for consumers
55
cards
chapter 10
Service,
Categories of offerings,
Search qualities
32
cards
chapter 11
Sharing economy,
Common pricing mistakes,
Effective price strategies
55
cards
chapter 12
Marketing channels,
The marketing channel system,
Push strategy
65
cards
chapter 13
Retailing,
Retailer retail store,
Types of retailers
57
cards
chapter 14
Marketing communications,
Marketing communications mix,
Advertising
42
cards
chapter 15
Advertising,
The five m s,
Informative advertising
66
cards
chapter 16
Online marketing communication op...,
Key design elements of an effecti...,
Community
17
cards
chapter 17
Direct marketing,
Direct order marketing,
Market demassification
37
cards
chapter 18
Global industry,
Global firm,
Factors that draw companies to th...
44
cards
More about
marketing
- Class purpose General learning
Learn faster with Brainscape on your web, iPhone, or Android device. Study e L.'s marketing flashcards now!
How studying works.
Brainscape's adaptive web mobile flashcards system will drill you on your weaknesses, using a pattern guaranteed to help you learn more in less time.
Add your own flashcards.
Either request "Edit" access from the author, or make a copy of the class to edit as your own. And you can always create a totally new class of your own too!
What's Brainscape anyway?
Brainscape is a digital flashcards platform where you can find, create, share, and study any subject on the planet.
We use an adaptive study algorithm that is proven to help you learn faster and remember longer....
Looking for something else?
Marketing
- 18 decks
- 798 flashcards
- 14 learners
Decks:
Marketing Ch3, Marketing Ch4, Marketing Ch5, And more!
Marketing
- 16 decks
- 397 flashcards
- 54 learners
Decks:
1 Marketing, 2 Company And Marketing Strategy, 3 The Marketing Environment, And more!
Marketing
- 19 decks
- 696 flashcards
- 2 learners
Decks:
Chapter 1, Chapter 3 And Some Of 5, Chapter 5, And more!
Marketing 353 Final
- 15 decks
- 874 flashcards
- 838 learners
Decks:
Chapter 1, Chapter 2, Chapter 3, And more!
