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ZIYU ZHENG
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Decks in this class (6)
Cognitive Biases
What does cognitive biases includ...,
What does cognitive biases contai...,
What is anchoring effect
16
cards
sustainable marketing
Introduce to sustainable marketing,
Three key dimensions of sustainab...,
Three key dimensions of sustainab...
12
cards
Hierarchy Of Effects Model
What is hierarchy of effects model,
Awareness stage,
Knowledge stage
9
cards
pricing Strategies
Competitor based pricing strategi...,
Limitations of competitors pricing,
Example of value based bmw
13
cards
contains besides essays
Pricing approaches,
Def adv and dis for cost oriented...,
Demand oriented pricingdef adv dis
44
cards
Promotions Campaigns
What is the first things to consi...,
Marketing communication mix thing...,
Marketing communication mix adver...
9
cards
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Marketing
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